📊 Google PMax + YouTube • India EdTech Leader • 3,200+ Enrollments

3,200+ Course Enrollments Generated for Online Platform Using Performance Max & YouTube Ads (India)

AI-driven Google Performance Max combined with YouTube action campaigns delivered high-intent learners across metro and tier-2 Indian cities.

3,200+
Paid Enrollments
₹498
Cost Per Enrollment
27%
Lead-to-Enroll
9.4x
ROAS
Hinglish + English + Tamil 4.85 Course Rating 62% Mobile Learners

Performance Max asset groups (text, image, video) + YouTube bumper & in-stream ads drove nationwide scale for upskilling, certification & higher-ed courses.

PMax + YouTube Win

3,200+ enrollments in 4 months

🚀 Performance Max📺 YouTube Ads🎯 Smart Bidding

Delhi • Mumbai • Bangalore • Pune • Hyderabad

Google PMax & YouTube Funnel Strategy (India)

Asset-rich campaigns + video-first storytelling optimized for course enrollments.

🎯 PERFORMANCE MAX (PMax)

AI-Powered Multi-Channel

  • Asset groups: 15 headlines, 5 descriptions, 10 images, 3 videos (Hinglish)
  • Audience signals: In-market "online learning", "career certification", "competitive exams"
  • Location targeting: Top 40 Indian cities + tier-2 expansion
  • Smart Bidding: tROAS 600% + tCPA ₹450
  • 💡 PMax KPIs: 23% conversion rate, 2.4M impressions, 82% new users
📺 YOUTUBE ACTION CAMPAIGNS

Video-Driven Enrollment

  • In-stream skippable: 15-30s "free workshop" & "student journey" (Hindi & English mix)
  • Bumper ads: 6-second micro-courses teaser for mobile-first audiences
  • Custom intent: viewers of competitive edtech & upskilling channels
  • Remarketing: YouTube viewers who watched >50% of previous ads
  • 💡 YouTube KPIs: VTR 38% | Cost per completed view ₹2.2 | Lift in branded searches +74%
🔁 SYNDICATION & RETARGETING

Cross-Channel Enrollment

  • PMax + YouTube remarketing list: site abandoners & video engagers
  • Lead form extension: "Get syllabus PDF" within YouTube
  • Call-to-action overlays: "Enroll at ₹2,499 only"
  • Seasonal campaigns: Diwali, New Year, placement drive offers
  • 💡 Overall CPA: reduced 34% vs previous search-only campaigns

Performance Max & YouTube Analytics (India Wide)

Unified measurement across Google inventory.

PMax Core Metrics

3.1M
Impressions
11.2%
PMax CTR
4,280
Total Leads
₹312
CPL (PMax)

PMax delivered 63% of total enrollments, best ROI among all channels.

YOUTUBE ACTION METRICS

Video Performance

890K
Video Views
38%
VTR (15s)
₹1.8
CPV
19%
View-to-Lead

YouTube influenced 41% of final enrollments (based on path analysis).

"Switching to Performance Max + YouTube was our best decision. Within 3 months, PMax found high-intent learners we never reached via search alone, while YouTube built trust at scale. 3,200+ enrollments, 9.4x ROAS, and our cost per enrollment dropped to ₹498. The asset-based PMax approach helped us showcase courses in Hindi, English, and regional mix – our enrollments from UP, Bihar, and Rajasthan grew 190%."
NK

Neha Kapoor

Co-founder, SkillUp India (Delhi NCR)

PMax + YouTube Enrollment Methodology (India)

7‑step data-led approach for online course platforms.

01

Course-Specific Asset Library

Created 30+ assets (short videos, carousels, vertical reels) for each category: IT, Banking, Digital Marketing, Soft Skills – with Hindi/English voiceover.

02

Audience Signal Stacking

Combined custom segments (people searching for 'data science certification', 'spoken english course') with affinity: 'aspiring professionals', 'college students'.

03

YouTube Engagement Funnel

Top-funnel: explainer videos (career benefits); mid-funnel: student testimonials; bottom-funnel: limited-time discount ads + call-to-action cards.

04

PMax Asset Group Optimisation

Weekly asset group refresh: highest-performing headlines, YouTube URLs, and audience signals scaled. Excluded low-conversion placements weekly.

05

Live TROAS & tCPA Experiments

Ran portfolio bid strategies: final tROAS 850% during peak enrollment hours (8pm–11pm).

06

Geo & Language Expansion

Added Bihari, Marathi, and Bengali creatives after positive signals; expanded to 25+ tier-2 cities with higher mobile intent.

Business Outcomes: Revenue & Platform Growth

India's EdTech success story with measurable ROI.

Revenue & Enrollment

  • Total Enrollment Revenue: ₹1.6 Crore+
  • Average Course Fee: ₹2,499 – ₹4,999
  • Marketing Spend ROI: 9.4x overall
  • Repeat purchase rate: 34% (multi-course learners)
  • Referral enrollments: 20% of total

Platform Growth

  • Monthly enrollments: +212% YoY
  • Mobile app installs: +38,000 (driven by YouTube)
  • Market share: Top 5 in "online certification India"
  • Branded searches: up 146%

YouTube Impact

  • Channel subscribers: +48,200
  • Top video view count: 2.1M (free masterclass)
  • Watch time (hours): 890k+
  • Audience retention: 54% (industry avg 38%)

Scale Your Online Course Platform With Google PMax & YouTube

Harness the power of AI-driven Performance Max and YouTube to dominate India's EdTech space. Get qualified enrollments, lower CPAs, and build authority.

Get Free PMax & YouTube Audit →

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